These Terms of Use (the “Terms”) govern your use of the FirstBorn iOS app and related services (the “App”), published by A & A Design Inc. (“A & A Design,” “we,” “us,” or “our”). They supplement Apple’s standard Licensed Application End User License Agreement (the “Apple Standard EULA”). By downloading, purchasing, or using the App, you agree to these Terms and the Apple Standard EULA. If you do not agree, do not use the App.
FirstBorn is a wellness and educational product. It is not a medical device and does not provide medical advice, diagnosis, treatment, or any guarantee of fertility, conception, pregnancy, or a child’s health. Its scores, estimates, and content are for general information and self-tracking only and are not substitutes for professional medical advice. Consult a qualified healthcare provider about health, fertility, medication, laboratory results, or a partner’s cycle. Never disregard or delay professional advice because of the App. If you think you may have a medical emergency, contact emergency services.
Your license to use the App is governed by the Apple Standard EULA, supplemented by these Terms and our Privacy Policy, which is incorporated by reference. If these Terms conflict with the Apple Standard EULA, the documents apply to the maximum extent they can be read consistently, and Apple’s mandatory terms control where required.
The App is intended only for adults. You must be at least 18 years old and legally able to enter into these Terms. By using the App, you represent that you meet those requirements.
FirstBorn helps users record habits and reflect on their consistency during a structured preconception journey. It can also store conception-related activity, laboratory information, and optional partner-cycle timing for personal planning. Its quality, readiness, calendar, and timing outputs are proprietary educational estimates based on information recorded in the App. They do not measure sperm or fertility, detect ovulation or pregnancy, predict conception, or guarantee an outcome. Data may be incomplete, self-reported, delayed, or inaccurate. You remain responsible for decisions you make.
FirstBorn has no user account or login. Private health, habit, intimacy, partner, and laboratory records are stored locally, while limited analytics and subscription information is handled by third-party services as described in the Privacy Policy.
You may erase the active local dataset in Settings → Erase All Data. That action does not remove separately retained Previous Data recovery copies, exported CSV files, information already shared, device backups, analytics already received by Google, or Apple and RevenueCat purchase records. Delete retained recovery copies separately under Settings → Back up & restore → Previous Data. We cannot recover records from our servers because we do not possess the private local dataset.
Daily Logs CSV and Complete CSV Backup exports are unencrypted. A complete backup can contain sensitive health, partner, and intimacy records. If you export or share anything, you are responsible for reviewing the content, protecting the destination, selecting the correct recipient, and obtaining any permission needed for another person’s information.
Subject to these Terms and the Apple Standard EULA, we grant you a limited, personal, non-transferable, non-exclusive, revocable license to use the App on Apple-branded devices you own or control for personal, non-commercial use. You may not copy, modify, reverse engineer, decompile, create derivative works from, rent, sell, sublicense, circumvent access controls for, or misuse the App except where applicable law expressly permits it.
You agree not to use the App unlawfully; interfere with its operation or security; attempt unauthorized access to any system; use it to infringe another person’s rights; manipulate purchase or entitlement systems; or distribute malware or harmful content through an export or share. You are responsible for the accuracy and legality of information you enter and share.
FirstBorn lets you optionally record another person’s information, including menstrual-cycle dates and lengths, birth month/year or age, and related timing information. You may enter or share another person’s information only with that person’s knowledge and permission and where you have a lawful basis to do so. You are responsible for obtaining permission and for your use of calendar estimates, which are approximations rather than medical advice or detection.
If you grant access, the App reads selected Apple Health categories: sleep analysis, exercise time, active energy, steps, workouts, walking and running distance, cycling distance, date of birth, height, and weight. It uses that information to pre-fill local profile, movement, and daily-record features. FirstBorn does not write to Apple Health. Access is optional and controlled through Apple Health or iOS Settings, and manual entry is available.
As explained in the Privacy Policy, age in completed years can be calculated from a birth date imported from Apple Health and sent with specified Firebase analytics events. Other Health measurements and the birth date itself are not sent to Firebase or RevenueCat. Your use of Apple Health is also subject to Apple’s terms.
FirstBorn currently offers auto-renewing subscriptions through Apple In-App Purchase. The purchase sheet presented by Apple controls the localized price, taxes, currency, offer eligibility, and confirmation shown before you buy. We do not receive or store payment-card details.
The plans currently offered to new subscribers do not include a free trial. Existing subscribers may continue to have access through legacy monthly or annual subscription products that are no longer part of the current paywall. Eligible users who acquired FirstBorn before subscription activation may retain original-launch access verified from Apple’s signed acquisition information. Any introductory, promotional, offer-code, Family Sharing, or other term applies only when Apple displays it as available to you.
Payment is charged to your Apple Account when the purchase is confirmed. A subscription automatically renews for the same billing period at the then-current price unless you turn off auto-renewal at least 24 hours before the current period ends. Apple may charge the renewal within 24 hours before the period ends. Price changes, taxes, and any consent required for renewal are handled under Apple’s policies and the law of your storefront.
Manage or cancel in iOS Settings → Apple Account → Subscriptions. Deleting the App, erasing data, losing access to a device, or not using the App does not cancel a subscription. Cancellation stops future renewal and ordinarily leaves access through the paid period, subject to Apple’s rules.
Apple processes payments. RevenueCat helps display offerings, validate receipts, restore purchases, and maintain entitlements. Access can be temporarily affected by App Store, RevenueCat, network, billing, or account availability. Use the App’s restore control when appropriate and contact us if verified access is not recognized.
Refunds and billing disputes are handled by Apple, not by us. You may request a refund at reportaproblem.apple.com. Except where required by law or Apple policy, payments are non-refundable.
A subscription offered on the FirstBorn website is purchased through RevenueCat’s hosted flow using Stripe Billing. The checkout shows the price, currency, applicable taxes, billing period and any offer before you confirm. A web subscription automatically renews for the displayed billing period until canceled. Any free trial applies only if it is explicitly displayed at checkout. Use the activation link provided for the purchase on your iPhone, or paste it into the App’s “Already purchased on the web?” recovery screen. FirstBorn verifies membership access with RevenueCat before granting subscription access.
Web subscriptions are managed separately from Apple subscriptions. Use the Stripe subscription-management portal for the web purchase, or contact alex@designswithaa.com for help with access, cancellation, billing or a refund request. Deleting the App or its local data does not cancel billing. Apple does not process web purchases; its refund-request page applies to Apple purchases.
The App, including its software, design, text, graphics, calculations, content, and logos, is owned by A & A Design Inc. or its licensors and protected by law. Except for the limited license above, no rights are transferred. “FirstBorn” and related marks are our property. You retain rights in information you enter and in user-created exports, subject to any third-party rights contained in them.
The App relies on Apple for distribution, Apple Health permissions, Apple purchase processing, and Apple subscription management; RevenueCat for paywalls, receipt validation, purchase restoration, subscription entitlements, subscription analytics, and web purchase hosting and activation; Stripe Billing for web purchases and subscription management; and Google Firebase for App analytics. Related websites are hosted by HostGator. Those services have their own terms and privacy practices. Review our Privacy Policy, Apple’s Privacy Policy, RevenueCat’s Privacy Policy, Stripe’s Privacy Policy, and Google’s Privacy Policy.
These Terms are between you and A & A Design Inc., not Apple. Apple has no obligation to provide support or maintenance for the App. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them. We, not Apple, are responsible for the App and its content, support, and claims relating to product liability, legal compliance, or intellectual property to the extent provided by the Apple Standard EULA.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE APP IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, QUIET ENJOYMENT, AND NON-INFRINGEMENT. We do not warrant uninterrupted or error-free operation, preservation of local data or exports, continuous subscription-service availability, or any particular health, fertility, conception, pregnancy, or other result. Back up important information and seek professional advice where appropriate.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, A & A DESIGN INC. AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR LOSS OF DATA, PROFITS, REVENUE, BUSINESS, OR GOODWILL, ARISING FROM OR RELATING TO THE APP. OUR TOTAL LIABILITY FOR A CLAIM RELATING TO THE APP WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE APP OR SUBSCRIPTION IN THE 12 MONTHS BEFORE THE CLAIM OR USD $100. Some jurisdictions do not allow certain exclusions or limitations, so they may not apply to you. Nothing in these Terms excludes liability that cannot lawfully be excluded.
To the extent permitted by law, you agree to indemnify and hold harmless A & A Design Inc. and its officers, employees, and agents from third-party claims, damages, liabilities, and reasonable legal expenses arising from your unlawful use of the App, your violation of these Terms, or your unauthorized entry or disclosure of another person’s information. This does not apply where prohibited by consumer law.
You may stop using the App at any time. Cancel a subscription separately through the provider used for the purchase — Apple for App Store purchases, or the Stripe subscription-management portal for web purchases — to stop future renewal. Contact us for help with a web purchase. We may suspend or terminate access where reasonably necessary for a material violation of these Terms, fraud, security, law, or discontinuation of the App. Termination does not automatically delete records held by Apple, Google, RevenueCat, Stripe, or export destinations. Provisions that by their nature should survive — including intellectual property, disclaimers, liability limits, indemnification, and governing law — survive termination.
We may update these Terms as the App changes. We will revise the “Last updated” date and provide additional notice where appropriate. If applicable law requires affirmative agreement to a material change, we will request it. Otherwise, continued use after updated Terms take effect constitutes acceptance, subject to non-waivable consumer rights. Subscription price or billing changes are handled through the required process of the provider used for the purchase, subject to applicable law.
These Terms are governed by Delaware law and applicable United States federal law, without regard to conflict-of-laws rules. Before filing a claim, contact us and allow a reasonable opportunity to resolve the dispute informally. A dispute not resolved informally is subject to the state and federal courts located in Delaware, except where applicable law gives you a non-waivable right to another venue or process. Nothing in these Terms limits non-waivable consumer rights in your place of residence.
A & A Design Inc.
10100 Ormond Rd, Potomac, MD 20854, USA
Email: alex@designswithaa.com
Privacy Policy: firstbornapp.com/privacy/